Rizzle AI

What is Rizzle AI?

Rizzle AI is a video creation, distribution and monetization service for publishers and media platforms. It is designed to extend the value of existing written content by converting articles and stories into video, then syndicating both written and video content across premium distribution channels. The service combines AI-powered video creation with human editorial review and is a designated third-party agency for Yahoo content distribution.

Rizzle AI states that its video creation can be done at a fraction of traditional production cost and time, and that it uses pre-cleared visual, music and other assets cleared for commercial use. It also says publishers retain full rights to videos created with Rizzle.

How to use Rizzle AI?

Rizzle AI describes a three-step process:

• Create: Turn articles and stories into platform-ready video using the AI-powered video engine, with publisher-safe formatting and human quality review.
• Distribute: Syndicate video and written content across premium distribution channels, including partner routing and platform optimization.
• Monetize: Increase the monetization potential of every story across formats through higher-engagement formats, expanded content options, multi-platform reach and revenue optimization.

The service is presented as working alongside existing syndication partners and distribution relationships. Publishers can book a demo to see how it works.

Core features of Rizzle AI

Article-to-video creation

Rizzle automatically analyzes an article's context, tone and key messages to generate a video storyboard. It pairs the text with relevant visuals, templates, music, transitions and voiceovers, producing a polished video that can be reviewed by human editors.

Human editorial review

AI drafts videos from text, and expert editors refine pacing, visuals and tone. Rizzle states that this results in video quality that feels handcrafted in the publisher's style and tone, while scaling at a fraction of the expected cost.

Video and written content distribution

Rizzle syndicates video and written content across premium publisher ecosystems and platform networks, including Yahoo, MSN, SmartNews, NewsBreak, Facebook and YouTube ecosystems. The service also states that it syndicates written content across partner networks.

Monetization support

Rizzle aims to expand monetizable inventory by creating video as a new asset alongside text, with multiple monetization streams from a single piece of content and revenue optimization across formats and platforms.

Pre-cleared assets

Rizzle states that all visuals, music and assets are pre-cleared for commercial use, so content is brand-safe and legally compliant. It also references technology platform partners including Getty Images, ElevenLabs voiceovers, Soundstripe music and Statista data insights.

Audience reach and insights

Rizzle says its distribution reaches a 1B+ audience via syndication partner networks. It also says it provides actionable insights on viewer behavior, platform trends and content performance.

Use cases of Rizzle AI

Turning an existing article library into video

Publishers can repurpose new and old articles into video format to reach audiences who prefer video over text and to extend the lifespan of existing content.

Distributing video to premium platforms

Publishers can syndicate videos to web aggregators such as Yahoo News and MSN Start, as well as to other platforms and OVPs, through Rizzle's distribution infrastructure.

Expanding monetizable inventory

By creating video from text content and distributing both, publishers can add a new monetizable asset alongside their text and pursue multiple monetization streams from the same story.

Reducing video production cost and overhead

Rizzle states that its smart video creation can save up to 98% of time and up to 80% of costs compared with traditional video production, and that publishers can turn their content library into video without increasing headcount.

Consolidating content distribution workflows

Publishers can manage video and written content distribution from a single unified platform, potentially reducing operational overhead and lowering cost per story distributed.

Frequently asked questions about Rizzle AI

How does Rizzle turn text into video?

Rizzle automatically analyzes an article's context, tone and key messages to generate a video storyboard. It pairs the text with relevant visuals, templates, music, transitions and voiceovers to create a polished video, which Rizzle's team then refines for publishing.

Can I syndicate videos to platforms like Yahoo News or MSN Start?

Yes. Rizzle states that it handles distribution to top web aggregators such as Yahoo News, MSN Start and others, and syndicates videos seamlessly once they are ready.

Is my content ownership protected?

Rizzle states that publishers retain full rights to all videos created with Rizzle, and that it uses only ethically sourced, editorial and creative assets to keep content brand-safe and legally compliant.

How does Rizzle help my existing content strategy?

Rizzle repurposes text content into video format and distributes it to audiences who prefer video over text. This extends the content's lifespan, drives engagement and expands reach, including on platforms that reward video views.

What makes Rizzle different from other tools?

Rizzle combines AI speed with human polish and direct access to premium syndication networks. It says it is built for publishers and enterprises, focusing on scalability, brand safety and measurable ROI, and integrates Getty's editorial media for up-to-date visual coverage.